Privacy Policy

The protection of your personal data is important to Opção Médica. Through this Privacy Policy, we inform you that your personal data will be processed in accordance with the requirements of Regulation (EU) No. 2016/679 of the European Parliament and of the Council, of 27 April 2016 on the protection of natural persons in relation to concerns the processing of personal data and the free movement of such data, and which repeals Directive No. 95/46/EC (hereinafter, “GDPR”).

A. Responsible for data processing and mandatory collection
This privacy notice aims to inform you of the automated processing activities of personal data carried out by the company Opção Médica – Serviços Médicos, Lda., a legal entity with number 506550877 with registered office in Av. Eng. Adelino Amaro Da Costa 2º Piso, Edificio Central Office, Sala 14, 2750-277 Cascais,(hereinafter referred to as Opção Médica), on the personal data provided, for the purposes described below.
Unless expressly indicated otherwise, it is essential that you provide us with the requested personal data in order to process your registration and communicate our products and services to you. If we are unable to collect this personal data, there is a possibility that we will be unable to process your registration or communicate our products and services to you. Personal data will be used exclusively for the purposes expressly described in this Clause.
By accepting this privacy policy, you guarantee and declare that the personal data you provide to us belongs to you and that they are true, accurate and up to date. You may inform us of any changes to your personal data, in accordance with the procedure set out in section C. Rights of the data subject.

B. Purposes and Legal Basis of data processing operations
Your personal data will be processed based on the purposes/legal bases mentioned below:

Tasks and Procedures



Scheduling appointments at the medical option clinic.

Identify the people who filled out the forms to schedule appointments in the medical option;
Confirm appointment at a later stage.

Consent of the data subject; pre-contractual due diligence.

Sending communications with new services provided at the medical option clinic and information about discounts and other types of benefits.

Provide those interested in the medical option with all of the company’s commercial opportunities;
Keep Opção Médica customers informed of existing opportunities.

Consent of the data subject; pre-contractual due diligence; Opção Médica legitimate interests (namely, marketing interests regarding the company’s products).

Carrying out opinion studies.

Improve the performance of Opção Médica; assess the degree of satisfaction of customers or potential customers; Subsequently, prepare and publish reports and articles.

Consent of the data subject; Legitimate interests of Opção Médica (namely, improving its performance in the sector).

Obtain information about subscribers or users on the Opção Médica website.

Preference definition;
Promote a personalized service for each client or potential client.

Consent of the data subject; Legitimate interests of Opção Médica (namely, providing the best possible service to its customers in the area)

C. Rights of the data subject
Holders of personal data have, at any time, the right to access, rectify, update, limit processing, erasure, portability, not to be subject to any exclusively automated decision, to lodge a complaint with the supervisory authority competent authority (in this case, the National Data Protection Commission).
Holders of personal data also have the right to object to the processing of their personal data.
All rights referred to herein, expressly provided for by law, must be exercised through the identification of their holders (through a copy of their citizen card, giving their unequivocal consent to obtain this copy, or another identification document for them) for the address (letter addressed to Opção Médica, at Av. Eng. Adelino Amaro Da Costa 2º Piso, Edificio Central Office, Sala 14, with postal code 2750-277 Cascais, or Opção Médica’s email address ( The copy of the citizen card will only be used for the aforementioned purpose (i.e., proving the identity of the holder of the mentioned rights) and will be deleted if it is no longer necessary to pursue the purpose described through consent. Consent may be withdrawn at any time.

D. Recipients
In accordance with the terms described in section B., Opção Médica does not transfer your data to third parties.
Notwithstanding the above, Opção Médica works with certain service providers that carry out their activity in the following sectors: legal advice, technological service providers, doctors, laboratories and clinics, IT service providers, security companies, instant messaging services, infrastructure management and maintenance companies and call center service companies. Within the scope and for the performance of this subcontracted provision of services, these “subcontractors” may have access to your personal data, but they only process this data in the name and representation of Opção Médica, always and only in accordance with the express instructions given to them. given by Opção Médica and as a result of the contract signed between the latter and those service providers.
Opção Médica follows strict criteria in the selection of service providers, in order to comply with its data protection obligations, committing to sign a data processing agreement with them, which includes, among others, the following obligations : apply appropriate technical and organizational measures; process personal data for the agreed purposes and exclusively responding to Opção Médica’s documented instructions; and delete or return the data to Opção Médica after completion of the services.

E. Storage period
For the strict purpose of ensuring pre-contractual due diligence, if the registration process is not completed, your data will not be kept and will be removed from any database under the responsibility of Opção Médica.
If the registration process is completed successfully, your personal data will be kept for the period legally necessary to pursue the purposes described above or until the right to object is exercised or the consent that legitimizes the processing is withdrawn, as the case may be. To this end, several factors will be taken into account, including the term of the contract signed or to be signed with Opção Médica, the time needed to respond to your requests and the obligations legally imposed on Opção Médica, as well as the duration of Opção Médica’s legitimate interests.
Opção Médica undertakes not to keep your data beyond the legally required period, however it may keep your personal data for a longer period, if legally imposed or if it has a legitimate interest.

F. Changes to this Privacy Policy
This Privacy Policy came into force on January 1, 2020 and is updated in accordance with the GDPR and other applicable legislation. However, Opção Médica may periodically modify its Privacy Policy when such change is justified or legally imposed. We advise you to consult our Privacy Policy each time you visit our website in order to obtain the updated version.


Cookies Policy

Cookies are used to store information, such as your preferences when you visit our website. A cookie is a string of text information that a website transfers to the browser’s cookie file on your computer’s hard drive, allowing the website to remember who you are. Cookies help a website organize content to more quickly suit your interests – most major websites use cookies. Alone, cookies cannot be used to identify you.

However, this may somehow change the way you interact with our website, or other websites. These actions may affect or prevent you from logging into software, websites on ours and other networks.

First-party cookies: a cookie managed by this domain/website.
Third-party cookies: a cookie managed by another domain/website.
Persistent cookies: cookie information is permanently stored on your device.
Session cookies: cookie information is not permanently stored on your device.
Opção Médica uses session cookies (“session cookies”) and first-party cookies (“first-party cookies”) as well as persistent cookies (“persistent cookies”) and third-party cookies (“third-party cookies”).

Types of cookies depending on the purpose of use:

Technical cookies: these are those that allow you to navigate through a domain/website, using different options or services such as, for example, identifying the session, accessing restricted access areas and carrying out the purchase order process.
Personalization cookies: these are those that allow access to the domain/website with some predefined characteristics depending on a set of decisions made, such as the language used.
Analysis cookies: these are those that allow the monitoring and analysis of the behavior of users of websites to which they are linked. The information collected through such cookies is used, for example, to measure website activity and create browsing profiles.
Advertising cookies: are those that allow the most efficient management of advertising spaces based on criteria such as the edited content or the frequency in which advertisements are displayed.
Behavioral advertising cookies: these are those that allow advertising spaces to be managed in the most efficient way possible. These cookies store information about the user’s behavior, obtained through continuous observation of their browsing habits, allowing the development of a specific profile to display advertisements based on this.
Opção Médica uses technical Cookies, personalization Cookies and analysis Cookies; does not use advertising Cookies or behavioral advertising Cookies.

Information regarding cookies is controlled and accessed by the website owner.

Cookie Name






Cookie used by Google Analytics software to distinguish unique users to collect basic data about themselves and the website.

2 years



Cookie used by Google Analytics software to limit the number of requests to a website; to limit data collection.

10 minutes



New spring 2017 cookie, used by the Google Analytics application to store a special value for each page visited within a website.

24 Hours


In addition to cookies, some of our web pages and HTML messages include “pixel tags” (markers) that allow us to follow the steps of users on our websites and the recipients of our communications. These markers are used to collect non-personally identifiable data and other information that can be used to improve the services we offer to those who visit us.

Links to third party websites
Opção Médica has external links to other websites, which may contain useful information or tools for visitors. Opção Médica’s privacy policy does not apply to third-party websites, so when you visit these websites from ours you should read their privacy policies. We are not responsible for the privacy policies or content present on these same websites.

Campaigns and Marketing
Opção Médica uses email marketing to communicate with its customers and potential customers frequently. All campaigns created by us are “opt-in”, meaning that no email will be sent unless the user has confirmed their interest in receiving this type of communication.